Digital Marketing Solution
The UK’s most famous holiday company, Butlins, has invested in the latest digital technology offered by specialist technology provider Beyond Digital Solutions. They have installed a variety of portrait and landscape screens to provide advertising and community messaging, all of which can be scheduled to be played as and when required. They are pleased to report a 22 per cent increase in sales since the installation of this digital marketing solution.
Using bespoke designed Beyond Digital Solutions’ screens, Butlins will utilise this 21st Century digital marketing solution to keep their guests updated, within a few seconds, of current on-resort promotions.
More than 25 integrated screens have now been installed at the Finnigan’s Fish & Chip restaurants and the holiday booking shops across the Butlins estate, which attract over 1.3 million guests a year at their Bognor Regis, Minehead and Skegness resorts.
John Dunning of Bourne Leisure, which owns Butlins, said: “The digital screens have allowed us to improve our digital marketing strategy and increase brand awareness of the products we offer significantly, by promoting several products at the same time.”
“One of the most successful campaigns we have launched following the installation of the Beyond Digital screens involved the VK brand. Since the campaign has gone live, we have recorded a 22 per cent up lift in sales which is fantastic, and this is solely down to the new digital marketing solution.
“We have found the instant updates we can perform remotely on the screens of massive benefit to our guests as we can respond immediately to their purchasing requirements at any given point in time. Previously it would have taken up to three weeks for the out-dated cardboard advertising to be delivered and installed on site, now it takes a matter of moments with the click of a button.”