Mercedes-Benz wanted to communicate with customers outside of showroom opening hours. These customers are attracted by Used Approved cars displayed on the forecourt, but could not gain the information required without sales assistance.
Mercedes-Benz wanted a cost effective solution with all hardware installed internally avoiding planning permission and security issues.
To meet this brief we installed an interactive projection system in a highly visible location. A large vinyl surround covered the interior and exterior glass and an area (equivalent to a 42” screen) was cut out. A specialist interactive projection film was applied to the gap, turning the glass into an interactive solution from the building exterior.
The content included a bright ‘attract loop’ that rotated between animations of the interactive content experience, (highlighting system features and usability), and current offers.
The graphic design included areas of animation and four ‘interactive buttons’ that provided information on the showroom, the dealer, staff profiles, opening hours and offers. To make it easy to update, we provided a simple means of updating car of the week by integrating data from a template on a local network drive.
Approved used car searches were possible using a web feed. The system was used on average 230 times per month.