Digitizing food-on-the go
We took a complex pricing and product matrix across all their stores, and crafted dynamic menu content that would be displayed in store, while customers entered, browsed and queued.
We installed three 42” passive screens, pole-mounted to the ceiling behind the counters in their shops to complement window displays. In locations where another solution was needed due to the size of the premises, we installed 32” passive screens into the bulkheads. The content on these screens could be updated daily or seasonally to reflect the demands of customers, influencing their in-store experiences.
We also designed an interactive solution that showcased and promoted products directly to customers with unique special offers that could adapt and change with the click of a button. The screens could also promote the Greggs Foundation, the charitable trust, ensuring that customers could both get what they needed, and learn more about the brand.